Are Your Clients' Cutting Back?

The answer every salon owner, manager, stylist and nail tech seems to have to the question" How's Business?" is................
I have not lost any customers, I just see them less often!

It is true that the economy is showing some improvement. However consumers are still watching every Penny. Instead of 6 week hair cuts, it is 8 to 10 weeks. Instead of nails every week, it is 2 to 3 weeks. Color is waiting an extra 3 weeks and sometimes they try to do it themselves. What can you do?

• Be certain to book an appoinment before the client leaves. This will be easier to do with the holiday season coming.
• Review the client's records and try to add a service that they have not received before. Start with color, if they are not a color client. Add nails, even polish touch up, if they have not had nails done before.
• Consider a 5 + 1 free on a service if done within 6 months or 6 weeks for nails. This may bring the client from 6 week cut and color to 4 week cut and color. Give them a card to keep track and make all 6 dates at once with a special something for the free service.
  

It's Halloween--Make your Salon Take Part

Halloween is coming. Two things are for certain:

• Halloween has become only second to Christmas for Adult Parties


• You, the Hair Stylist, are more creative than your clients

Have a Pre-Halloween Costume Planning Party in Your Salon

• Good Time--Wednesday or Thursday Evening
• Serve Cookies and Apple Cider
• Ask Clients to bring actual costumes or pictures of costumes
• Ask Clients to bring any old wigs in their homes
• Plan a costume for each person
• Do a dry-do for each clients' hair either on them or on a wig

Invite the owner or manager of a local costume shop to participate.

Make an appointment for your client to actually get her hair fixed the day of the party!

Insist that they bring you a picture after the party.

You have now made your salon a gathering place for special events. People will talk about you. As always be certain everyone leaves with your business cards. All this for the cost of cookies and cider and a few hours of your time.

High School football starts in most small towns in America

High School Football Starts in Most Small Towns and Communities in America

Take Advantage--Promote Your Salon

Invite the Cheerleaders, Drill Team, Band Members

To Your Salon

Paint Their Nails in School Colors

Put a Braid in their Hair in Ribbon in School Colors

Provide a free service for Football Moms--the players' mothers

Decorate your salon in school colors

*Take advantage of the excitement local teams create in your community. It is not just the school students that attend, but adults. A recent news article started that a town in Texas was spending 60 million dollars on a high school stadium with capacity of 18,000. You may find this ridiculous but it is happening.